Technical Aspects of Implementing AMP

Technical Aspects of Implementing AMP

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So what exactly is AMP?

Google is trying to create content which is specifically optimized to load instantaneously on all kinds of mobile devices. 

AMP is a part of their effort to help the web publishers in creating such content. The AMP project is an open source project and is another step towards improving the mobile user’s experience.

Statistically, the AMP content has an average load time of 0.7 seconds whereas the non-AMP pages take about 22 seconds to load completely. The project has been live on Google Search since February 2016.

What are the technical aspects of implementing AMP for your website?

Well, one thing is for sure — that you will need to involve the IT guys for its implementation. For now AMP is in evolutionary form and requires some HTML 5 and java-script skulduggery to make it work for your webpages.

The rules to posting ads in AMP powered webpages are also limiting to an extent as Google’s main focus here is speed of content delivery to the user.

Should your website be using AMP?

Initially, most websites using AMP were those which mainly had news stories and articles. But the technology has seen a strong adoption rate over the course of time it has been available and now e-commerce websites and many other site providers have started using the platform for their websites.

So, if you feel that your website and business can benefit from implementing AMP, go ahead and give it a trial run.

Effect of Google AMP on SEO?

AMP has the ability to influence a website’s search ranking since it loads significantly faster than other websites and thus gets more clicks — which leads Google to presume that it has valuable content — and rank it higher in the results.

According to Google’s senior director of news and social products, Richard Gingras, AMP is not a direct signal for search engine ranking as of now, but he did say that if two competing websites rank same on all the search engine ranking factors but one has AMP and the other does not, then Google will prefer the speedier version of the two — meaning the AMP powered website will rank on top.

Is AMP the future of SEO?

Coming to the question asked in the title of our post — many query makers have asked if AMP is the new SEO standard. Well, the answer at the moment is — we cannot be sure. Google has been known to prod the search market with its experimental and innovative initiatives, which is all part of the company’s grand strategy for online search.

Definitely AMP has generated community response, is easier to implement and provides a better user experience but it also has several limitations at the moment, such as the code it implements is rather basic and does not allow many design changes.

Then there is the issue of sharing AMP powered content, which redirects to Google.com rather than to content owner’s site. Collection of analytics data on the AMP pages is also a bit murky at present.

All in all we believe, AMP has had a pretty good start, but to say it is the future of SEO Services will be a little too pre-emptive.

Resource[Digital Obsession]