Having an
attractive, completely functional website:
You wish to appoint an SEO company to make your website and optimize the same. Wait. Have
you noticed the company's website and most significantly have you liked it! If
you locate the website dark with jumbled text, broken links, videos, and no
easy navigation from one page to other, you actually need to think once again,
will you appoint the SEO Company to work for you. You should surely consider an
SEO company that has a good looking, easy to use website.
Using smart
SEO policies: A reputed
SEO company that have good ranking in a particular geographic location does not
mean it can do wonder for you. You will find several SEO companies enjoying a
higher ranking over search engine like Google and Yahoo, but in reality give
poor quality of work. Then, why they appear on first page? The answer lies in
having well-mannered content on the site, placing the right set of keywords as
well as phrases, and linking some good inbound links. Google pays more weight
on these factors when giving out ranking. So, while looking for the top SEO Company Delhi or even beyond, try
to discover the marketing secrets of a company that maintains them going strong
for several years.
Different
types of SEO packages available: Select SEO Services Delhi and examine their
SEO packages. Are they offering simple one or two standard package or gives
personalized packages to meet particular requirements of the clients? A
standard package possibly may not appropriate for your business. While
selecting the SEO packages, you should discover how many services are available
and whether the most important services provided or not. Take an example,
keywords research, SEO audit, link building, PPC management and content
marketing among others.
Google is trying to create content which is specifically optimized to load instantaneously on all kinds of mobile devices.
AMP is a part of their effort to help the web publishers in creating such content. The AMP project is an open source project and is another step towards improving the mobile user’s experience.
Statistically, the AMP content has an average load time of 0.7 seconds whereas the non-AMP pages take about 22 seconds to load completely. The project has been live on Google Search since February 2016.
What are the technical aspects of implementing AMP for your website?
Well, one thing is for sure — that you will need to involve the IT guys for its implementation. For now AMP is in evolutionary form and requires some HTML 5 and java-script skulduggery to make it work for your webpages.
The rules to posting ads in AMP powered webpages are also limiting to an extent as Google’s main focus here is speed of content delivery to the user.
Should your website be using AMP?
Initially, most websites using AMP were those which mainly had news stories and articles. But the technology has seen a strong adoption rate over the course of time it has been available and now e-commerce websites and many other site providers have started using the platform for their websites.
So, if you feel that your website and business can benefit from implementing AMP, go ahead and give it a trial run.
Effect of Google AMP on SEO?
AMP has the ability to influence a website’s search ranking since it loads significantly faster than other websites and thus gets more clicks — which leads Google to presume that it has valuable content — and rank it higher in the results.
According to Google’s senior director of news and social products, Richard Gingras, AMP is not a direct signal for search engine ranking as of now, but he did say that if two competing websites rank same on all the search engine ranking factors but one has AMP and the other does not, then Google will prefer the speedier version of the two — meaning the AMP powered website will rank on top.
Is AMP the future of SEO?
Coming to the question asked in the title of our post — many query makers have asked if AMP is the new SEO standard. Well, the answer at the moment is — we cannot be sure. Google has been known to prod the search market with its experimental and innovative initiatives, which is all part of the company’s grand strategy for online search.
Definitely AMP has generated community response, is easier to implement and provides a better user experience but it also has several limitations at the moment, such as the code it implements is rather basic and does not allow many design changes.
Then there is the issue of sharing AMP powered content, which redirects to Google.com rather than to content owner’s site. Collection of analytics data on the AMP pages is also a bit murky at present.
All in all we believe, AMP has had a pretty good start, but to say it is the future of SEO Services will be a little too pre-emptive.
There's a lot of whisper going on in the online marketing community that SEO is dead. Go on any Web marketing blog or discussion forum, and you will hear all sorts of theories about why SEO is no longer viable. While some of these theories have some degree of validity rooted in them, the truth is that SEO is far from dead and will likely be around for as long as there is a need for online content.SEO is in a Never-Ending State of Metamorphosis
What's really going on is that SEO is always changing, which gives it a perception that it's falling out of favor when in fact businesses merely need to make modifications. Most businesses that have been around during the Internet's heyday likely remember the good old days when a site can quickly jump on top of the SERP by creating content by the quantity and stuffing them with keywords. Of course, this resulted in thousands of barely readable content all over the Web. Over the years, we saw Google address these issues with the rollout of major algorithm changes like the Panda and Penguin. While this resulted in a better user experience, for a marketer, it meant having to adapt to new rules or else face the consequences of penalization or even being blacklisted altogether.
Make it About Quality, Not Quantity
Creating quality content is what you should already be doing. One of the golden rules of SEO has always been about creating content for human readers and not for the search engine. This rule of thumb matters even more so now. Content should also be more informative and be centered on a specific question around a given niche.
Those who keep up with Google's current updates are aware that Hummingbird is the latest search algorithm. So what does this mean for SEO? Hummingbird is designed around the conversational search concept. These days, it's more about mobile platforms and what people speak into their devices when looking up information. Users are more likely to use full grammatical sentences when talking into their tablets or smartphones, and the latest algorithm is better able to understand the user's intent and semantic meaning of each individual word. What marketers need to do then is create high quality content that addresses the question or issue of what people are asking when using their mobile devices.
Get Acquainted with Social Media
Before, it was all about keywords. Nowadays, it's more about having a strong social media presence. For every piece of content you create, don't be shy about disseminating it through social media channels. This means getting your friends to share, comment and hit the "like" icon.
Also, being active on social networks means going beyond Facebook; yes, Mark Zuckerberg's mega successful social network has over one billion users to date and leaves practically all others behind in the dust. However, other networks appeal more to a certain demographic and may have tools that may make them more viable for generating higher ROI. Pinterest, for example, is better suited for companies that sell physical products that can be showcased through photos and videos. Likewise, LinkedIn is useful for B2B interactions.
It's now a known fact that content with a high social media presence rank better in the search engines, so that is a whole other incentive right there for taking advantage of the social network sphere. By all means, continue to build backlinks, submit content to article directories and post as a guest blogger. However, actively promoting your content through multiple social media outlets will pay far more dividends in the long-run.
Outsourcing is the Best Solution
By outsourcing, this doesn't mean looking for a SEO company that promises 1,000 submissions for $20. Such sites are still around and often use article spinners to create unreadable articles that are sent to multiple, low ranking directories and blogs. To make matters worse, those submissions are all sent at once, without the option for a drip feed submission.
Outsource your SEO to a reputable company that offers a diverse approach. Aside from SEO, this should also include social media, local SEO, email marketing, marketing consulting, analytics and so forth.
Contrary to what some may say, SEO is not dead; it's just that it has evolved into a whole new ball game. More than ever, SEO entails full utilization of social media and the creation of informative content.
Anyone running an online business might be well-aware of the hindrances
that come along while devising a successful website marketing strategy.
In the last few years, competition on the virtual world of the internet
has taken a new leap. There has been notable upsurge in the number of
businesses, whether small or large, established or novice; taking online
route to promote their goods and services. A great deal of effort and
time is needed as you struggle to develop marketing strategy that is in
line with your requirements. From marketing resources to advertising
research and right style, it is essential that you choose the right path
to gain success online. Instead of continuing to face intricacy
developing marketing plan, it would be better to hire services of SEM
Experts. Search Engine Marketing experts know what it takes to get your
website the maximum traffic.
If you are wondering why you should hire services by SEM professionals then read on…
SEM professionals have access to new resources that let them offer
improved services. They have something new to offer every time you visit
them. It is important for you to know how marketing works if you are
running an enterprise. This would help you in attracting more clients’
than ever. In a nutshell, using the services offered by experts can
prove advantageous for your business as you can develop marketing
strategy that best befit you current needs. It is pretty not possible
for an entrepreneur to take care of everything from managing business to
marketing it online. Apparently, you are able to focus on neither.
Moreover, as you already have so many things to manage you are not able
to use existing resource to the full potential let alone incorporating
new resources into your online business. The resources that are
accessible are based on your corporate objectives, might embrace
prospective like link building, social media marketing and email
marketing campaigns amongst others.
SEM professionals possess a better understanding of online marketing
strategies. They keep themselves updated about the developments taking
place in the industry. Knowing the fundamentals of running successful
online business does not mean that you also have right understanding of
marketing strategies. Having recognized the weaknesses of your business
could allow you to obtain affirmation required in making investment into
a resource like SEM professionals. SEM experts analyse your business
carefully before devising strategies that can give your business an edge
over others. They will create strategies that could work wonders for
your business.
Helping you reap profits like never before. Yes, gaining successful
results in now possible by making use of the services offered search
engine marketing experts. By incorporating right blend of strategies,
they give your business real success for which you have been craving
for. As far as traditional marketing is considered, you cannot reach out
to maximum potential customers, and you are not able to identify the
shortcomings and strength of your marketing plan. However, search engine
marketing experts evaluate your weakness and strength that could
subsist with your advertising strategy. This would let an expert
fine-tune marketing strategy in a way that your business eradicates
weaknesses, and thus avoid wasteful spending.
Hiring the services of an SEM expert is just a matter of a few clicks.
Choose an SEO Company that you think is best suitable for the success of
your online business.
The online marketplace of today is extremely noisy. Having a web
presence might have been enough 15 years ago – you would simply cobble a
web page together and boom, you would get traffic, links, and
customers. Unfortunately, it doesn’t work like that anymore. Google, the
world’s leading search engine, is getting smarter by the minute.
Ranking updates such as Penguin, Panda, Hummingbird, and more recently,
Rankbrain, are making it very difficult to rank in every single niche.
All niches are crowded and Google is interested in delivering the best
possible results for every search query. Stuffing a bunch of keywords on
a page doesn’t work like it used to thanks to co-occurrence and
co-citation – it’s all about semantics and relevancy.
In a nutshell, Google upped its game considerably and is continuing to
do so on a regular basis. If you want to stay afloat you will have to
follow their lead.
What Exactly is On-Page SEO?
Basically, on-page SEO means optimizing individual pages skillfully
so they regularly rank high in the search engines and bring in relevant
traffic. It’s about content and the HTML source code. It’s called
on-page because both of those things are directly influenced by you as
the webmaster, as opposed to off-page SEO that takes into account
inbound links and other external factors.
On-page SEO takes a lot
of things into account but it’s becoming increasingly dependent on
relevancy. Google is concerned with getting out the most relevant answer
to the query in the shortest possible amount of time and algorithms are
designed to recognize user intent and evaluate whether or not your page
will be able to provide the best possible answer to the searcher.
Today
I’m going to focus on on-page SEO essentials that you need to be doing
right in order to achieve a higher ranking in Google search. They are
not complicated and after reading you can go back to your pages and
posts and tweak them for better results in the future.
For more
in-depth information about on-page SEO I’ll gladly refer you to this
great Whiteboard Friday video from the Moz team. It’s 11 minutes long
and it explores some of the more advanced techniques you might be
interested in after reading this guide on the essentials.
7 Essential On-Page SEO Elements
Title Tag and Keywords
Your
title tag is the most important element of on-page SEO service provider that you can
directly influence. It’s what Google displays in the search engine and
those are the first words a potential visitor will see. Title tag
signals to Google whether or not your page is a good fit for the search.
Always include your keyword in there, preferably at the beginning of
the title as keywords are weighted from left to right, meaning that the
search engine places more value on words that are at the beginning or
closer to the beginning. Also, make sure that your page title is wrapped
in the <h1> headline. This title tag sends a strong relevancy
signal to Google and lets it know what the content is about. Most CMS
platforms do this automatically but it doesn’t hurt to check. Make sure
you don’t have more than one <h1> on every given page.
Don’t Leave Your Meta Descriptions Blank
Even
though the meta description is not nearly as strong of a relevancy
signal as the title tag is, it’s something that users read before they
decide to click on your link. Google claims that meta descriptions are
not a very strong factor in the calculation and I do believe them.
However, I also know that I usually read them. If they are appealing,
concise, and include the keywords from my search I click on them. If
not, I move on. Lesson to be learned – always strategically place your
keywords into the meta description and invite people to find out more by
clicking on the link.
Beware of Over-Stuffing Your Keyword
Keywords
are important; there is no doubt about it. However, they are not as
important as they used to be. Google algorithms are getting smarter and
no amount of keyword stuffing is going to get you on page 1 of the
SERPs. Instead, focus on dropping your keyword several times into the
copy (preferably in the first paragraph) and then move on to
complimentary and supportive words. Google uses semantic search to
determine relevancy. This means that it’s looking at the content and
trying to assess how authoritative it is. Let’s say your keyword is
‘Facebook Advertising’. Instead of repeating it 50 times in the text use
other words such as ‘social media advertising’, ‘social media
advertising guidelines’, ‘Face advertising tips’, and so on.
Write Long Content
The
purpose of content is important but, generally speaking, the longer it
is the more authoritative it is. This is especially true for blogs and
articles – posting anything under 800 words won’t get you much traffic.
People are searching for in-depth content that can easily answer their
immediate questions but to which they can go back to and reference when
they have a need. Google knows this and, usually, awards lengthier
pieces with better rankings.
Pay Attention to Your External Links
High-quality
pages develop a symbiotic relationship when they link and mention one
another thanks to something called co-citation. Basically, co –citation
is one of the building blocks of semantic search. It signals to Google
that your content is good enough to be picked up by others when they
link to you. Alternatively, when you place outbound links to relevant
sources it signals to Google that you’ve done your homework and know the
top players in the niche. On the other hand, links are common courtesy
these days because you can’t possibly cover everything on your page.
They give your visitors a chance to learn more about something you’ve
mentioned from other credible sources.
Link Internally As Well
But
do it smartly! You want to redirect users to the content they expect to
see when they click on a link. If you’re just brushing on a term in one
of your posts but have a more extensive write-up about it somewhere
else by all means, link to it. However, don’t add unnecessary links only
to drive readers to your sales or product pages – they will simply move
away if they didn’t expect to see that. If they get what they’ve
expected they are going to hang around and your dwell time will
increase, signaling to Google that your content can keep readers engaged
and boosting your rankings.
Improve Your Page Loading Time
There
is absolutely no excuse for a slow-loading page these days. There are
so many hosting options out there (most of them cost peanuts) that if
your site has loading problems it simply means that you don’t care
enough to fix them. It’s a major turn off for users accustomed to
high-speed internet. Use specially built tools to check your site’s
loading times and follow the recommendations on how to fix any problems
you might be having.
Do you have any tricks up your sleeve you
would like to share with the rest of the world? By all means, leave a
comment below and let us know about your own on-page SEO tactics!
